Rachel Maia isn’t your everyday Brazilian CEO. Her 13th floor office is the epitome of zen, with fluffy rugs and the scent of essential oils drifting through the air. The 46-year-old is clad in a flowing garment, bedecked in jewelry, with flats in place of the high heels so commonly seen among high-ranking businesswomen. You wouldn’t know she’s under pressure to deliver results at the helm of Danish jeweler Pandora A/S’s Brazil business, as the country struggles to emerge from a two-year recession. Pandora’s strategy is based on an open-door policy, providing a welcoming environment to pandora black friday 2017 all potential customers and not just those who look like they will spend a lot of money on the company’s popular charms and bracelets. Think Julia Roberts’s shopping spree in 1990’s “Pretty Woman.” While this might seem antiquated in the U.S., welcoming all levels of society is part of breaking down barriers in Brazil.
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